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AI Insights · Timothy · July 2025

Top Personal Finance Apps on iOS in Estonia: Q2 2025

Explore the performance of the top personal finance apps on iOS in Estonia during Q2 2025, highlighting trends in downloads and revenue.

Top Personal Finance Apps on iOS in Estonia: Q2 2025

In the second quarter of 2025, the personal finance app market on iOS in Estonia showcased varied performance across the top five applications. This analysis provides insights into their weekly downloads and revenue trends, sourced from Sensor Tower.

Monemon experienced an overall decline in weekly downloads, starting at around 578 and dropping to 52 by mid-May. However, a resurgence was noted towards the end of the quarter, peaking at approximately 770 downloads in late June. Revenue data for this period was not available.

Splitwise maintained a stable download pattern, with a slight increase from 165 to 204 by the end of June. Revenue figures showed a notable peak at $182 in late June after fluctuating throughout the quarter.

CostPocket saw a modest increase in downloads from 70 at the start of the quarter to 65 by the end. Revenue data was not reported for this app.

Bilance - Your Money & Budget exhibited significant fluctuations in revenue, starting at $1.7K and dipping to $665 by mid-May, before climbing back to $1.6K in late June. Downloads were relatively low, with a peak of 104 at the beginning of the quarter, subsequently dropping to 26 by the end.

Monefy: Money Tracker had a consistent yet low download rate, starting at 52 and tapering off to 22. Revenue saw a spike in early June at $127, though remained low for the rest of the quarter.

These trends reflect the dynamic nature of the personal finance app market in Estonia. For more detailed insights, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025